We are a Direct Marketing Agency that provides industry leading targeted solutions with the strategic use of design, data and technology. Our focus is to maximize measurable return on investment for our clients while providing flawless execution. We leverage online and offline marketing channels along with custom products to drive the customer journey from acquisition to retention.
At DBM Group, we use data to target your customers and potential customers through multi-channel strategies, experiences and custom solutions that give your customers what they want, rather than what you think they want. We know there's a million companies out there saying they can do what we can do, the difference is what we do generates results and we've got the data to prove it.
Clean accurate data provides the foundation for all of our marketing efforts
Creative, segmentation, customization, testing and analytics elevates email engagement
Pre or post campaign, analyzing the data provides insight into ways to improve marketing efforts
Communicating to the customer with the right message via their preferred marketing channel
Expert in-house design team understands the importance of brand consistency, effective messaging and engaging content
In-house programming team means we can customize programs and data to client needs
At DBMG, we provide our clients with hyper targeted data capabilities that enable us to reach the right customer with the right message at the right time, laying the foundation for better ROI per custom campaign.
Instead of looking to cut costs during COVID-19, we took a moment to reflect on how to put our employees first. Today, we’re discussing the reinvestment into employees with DMBG’s Controller & VP of Finance, Brad Sweetser. Read on to see why giving back to our personnel became the obvious choice. Reinvesting in Key Assets During a Time of Turmoil Regardless of where you are, you’ve probably heard the question “where can we cut costs?” This has to be one of the more common questions I’ve heard since the onset of the pandemic, amongst others, like “was that a COVID…
We all understand the importance of acquiring new customers. Widening your brand’s base of support should be a part of any business’s marketing strategy, but you also can’t underestimate the power of your existing customer base. Brand loyalty is what will help your company go the distance; it allows for the rise of brand advocates, lifelong customers who will drive new traffic to your business. Here’s everything you need to know about this important aspect of brand strategy. What is Brand Loyalty? As you may have guessed, brand loyalty refers to customers choosing to do business with the same brand…
For our very first feature, we’re sitting down with DBMG’s Vice President of Client Strategy, Jake Pakula. He’s sharing his thoughts on how customer behavior has shifted since the onset of COVID-19 and how businesses must work to meet them where they are. Read on to learn how your company can best communicate to consumers in 2021. Reaching Consumers in 2021 As the general consumer begins to move forward from their recent purchasing hibernation, they may find themselves armed with the knowledge that over a year’s worth of research can provide. During the pandemic, they were left with nothing but time,…
Years in Business