We are a Direct Marketing Agency that provides industry leading targeted solutions with the strategic use of design, data and technology. Our focus is to maximize measurable return on investment for our clients while providing flawless execution. We leverage online and offline marketing channels along with custom products to drive the customer journey from acquisition to retention.
At DBM Group, we use data to target your customers and potential customers through multi-channel strategies, experiences and custom solutions that give your customers what they want, rather than what you think they want. We know there's a million companies out there saying they can do what we can do, the difference is what we do generates results and we've got the data to prove it.
Clean accurate data provides the foundation for all of our marketing efforts
Creative, segmentation, customization, testing and analytics elevates email engagement
Pre or post campaign, analyzing the data provides insight into ways to improve marketing efforts
Communicating to the customer with the right message via their preferred marketing channel
Expert in-house design team understands the importance of brand consistency, effective messaging and engaging content
In-house programming team means we can customize programs and data to client needs
At DBMG, we provide our clients with hyper targeted data capabilities that enable us to reach the right customer with the right message at the right time, laying the foundation for better ROI per custom campaign.
As we’ve seen over the last year, the world can change on a dime. With life being as fluid as it is, consumer behavior and engagement can also change rapidly and without notice. Spending hours crafting those ever-so-detailed avatars for consumer targeting begs the question – how well do you really know your customers? Why are they buying? What’s keeping them coming back to your business? And, if they’re not coming back, what’s causing them to go elsewhere? Putting people first, rather than profiles, gives you the chance to account for these changes as they happen, increasing retention and brand…
In today’s world of super-customized, AI-driven marketing tactics, nurturing customer relationships and creating solid supporters can be tricky. It’s a competitive market, and people are constantly seeking to validate their decision to shop with one brand over another. So, what keeps them coming back? The answer: cost savings and customer experience. Customers are indeed looking for bargains, but at the same time, they are looking for a shopping experience they’ll remember and want to share. By providing discounts and rewards, businesses can motivate new customers to buy or existing customers to return. However, until those incentives are designed to build…
Over the last decade, it’s become apparent that the path from market to purchase is no longer linear. Yet, there are far too many marketers who still rely on legacy engagement strategies to drive sales, even when the data shows that consumers are going wherever the customer experience is most convenient to find the products they want. According to a recent Salesforce Survey, 67% of consumers say they are using multiple channels to complete a single transaction, and 74% are open to making purchases on alternative media channels, including social platforms and online marketplace environments. That being said, marketers who…
Years in Business