Market Research

New Homeowner & Renter Shopping Habits

Marketing Insights for Furniture Retailers


Kayla Kelly

Marketing Manager at Database Marketing Group

Friday, March 20, 2020


When it comes to buying or renting a new home, there are a few key actions the average consumer goes through in order to prepare themselves before the big day.

  • Donate or sell old furniture and appliances before moving into their new home to make room for new furniture.
  • Conceptualize the layout of the new home even before they’ve signed the purchase documents/rental agreements.
  • Create a shopping list for the home including general appliances, furniture, accessories and more.

Wouldn’t it be nice to start marketing to your customer during this time? At Database Marketing Group we help businesses find potential customers as soon as their data become available. With weekly data appends, list scrubs and custom trade area filtering, we’re known for our ability to execute quick and efficient marketing campaigns for our clients.

DMB Group has the most accurate financial and demographic detail for each household that is preparing to move and our innovative AI processes capture this information as soon as a house goes on the market. Each week our data scientists sift through our national database filings using hyper-segmented criteria, eliminating waste, so you know you’re marketing to the right customers.

This window into our New Homeowner/Mover program is based on years of experience and research in our field. Below is data pulled using information submitted by actual customers and new movers regarding their furniture shopping habits.

New Mover Shopping Habits